personality change

With the change of song I think the band's image will have to change with it, the song is rather emotional to the sense that regret is the theme of the song so i think that the band will now be of a softer nature compare to the original rough, lower class type of band known before.

This also means that there publicity will be a tad different compared to previous, I still want a the band to be known for there journey together suffering the knock backs over the years of trying to make it big, but stay away from the oasis style of public feuds with other bands and between themselves.
publicity traits:
- Well known history (moved out when they were 16 to tour the world and finally make it big in mid 20's.
-Clean lifestyle after growing up in a world fueled by drugs and alcohol.
-Song will be second release showing a different side of the band after first song reached top ten with a more heavier approach.

The band will stick to the stereotypical appearance of a Britpop band such as Oasis, Blur and more recently The Enemy.

the bands target audience will be mid teens to mid twenties and to people who like the indie/britpop genre.